Quasar is MIT Institute of Design’s Annual Design Festival. The idea was to create a dynamic and playful identity which could be used digitally as well as on physical materials without losing it's touch. A lot of props were made using the identity with a bright colour palette to create an immersive experience for the students, faculty and the guests who visit Quasar.

Client MIT Institute of Design
Role Visual Design
Timeframe Sep – Jan 2014

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IDENTITY LAUNCH VIDEO

IDENTITY ITERATIONS

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Design Strategy

The idea was to create a dynamic and playful identity which could be used digitally as well as on physical materials without losing it's touch. A lot of props were made using the identity with a bright colour palette to create an immersive experience for the students, faculty and the guests who visit Quasar.

OFFICIAL DELIVERABLES

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Design Consideration

The identity is created in such a way so as to be used independently without any constraints except one: the form of the identity shouldn't be distorted in any way. People could create anything inside the identity keeping the background white (or any other solid colour), or superimpose it on an background with a solid colour or just the outline. This approach seemed obvious considering the huge amount of creative students who would be using it for different purposes for Quasar; for example, marketing material, simple posters, or for personal use. 

FESTIVAL POSTERS

We created interactive posters for the festival. People could actually come and write what they would like to eat on the plate graphic itself.

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FESTIVAL T-SHIRTS

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Done in collaboration with Manav Dhiman. Special thanks to Rachit Tank and Nayana V. General Festival T-shirt designed by Vedang Agnihotri.
Please Note: Imagery used in the project is for representational purposes only. Copyright of original images belong to their respective owners.