The difficulties students face trying to establish their own startup can be described as follows: Unable to get an investment without experience, unable to develop your product without a team and a team cannot function for a long period of time without an investment. Co+ aims to guide students by linking them across multiple disciples through a platform that provides contextualized learning by helping students form their teams for a real, market-ready, deliverable product, alongside gaining authentic global experience.

Role Visual Design, Strategy
Timeframe Oct – Dec 2015

NOMENCLATURE

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BRAND EXTENSION

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TYPOGRAPHY & COLORS

Design Approach

The brand idea ‘Hands-on Learning’ is built upon the belief that you can create something only when you’re ready to get your hands dirty. The challenge was to create an identity that is contemporary, inquisitive, and engaging to young generations.

Full of positive connotations, casual tone, clean colors and vibrancy differentiate the brand, allowing it to exist beyond the logo. The visual concept is based on a stroke, known to be the starting point of all innovations. The main idea was to suggest striking behaviors by using strokes that can highlight, erase, create or simply mark any content across all collaterals, as well as be used to start a chain reaction of aesthetics to promote playfulness.

Brand messaging,
PLAYFUL + MODERN + ENGAGING + DIRECT

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CoLabs are more than coworking spaces, they are community engagement and learning centres for member students. It is a creation space for studentrepreneurs where teams are built, people take part in events, talents are developed and innovative ideas are proposed to be built upon collectively. Built from low-cost, low-energy, shipping containers, the refreshing design has a focus on sustainability and efficiency. The converted units will create an easy-to-setup campus, providing much needed flexible studio, office, and workshop space anywhere across the country.

EASY TO TRANSPORT + ECONOMICAL + MODULAR + LOW MAINTAINANCE

Co-nference &
Co-mpete

Co-nference & Co-mpete are envisioned to be an annual event devoted to celebrating innovation and youth of the now. Through substantial interdisciplinary exhibits, charming programs and festivities that are engaging, educational and entertaining; the event aims to showcase the community talent and attract new genius from a diverse audience. Loaded with interactive workshops, talks and parties; it is all about giving an opportunity to exchange knowledge and experience. The idea behind this event is simple, to keep breaking the rules and challenging the status quo when building innovative products.

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Please Note: Imagery used in the project is for representational purposes only. Copyright of original images belong to their respective owners.